Globe mail

“You’re getting drowsy behind the wheel. Your phone detects your drooping eyelids and sounds an alarm. Jolted awake, you pull over and see your phone is guiding you to the nearest place to get a wake-me-up fix —the nearest, that is, in the chain of coffee shops that built the watchful app. You’ve just finished a run, and as you log your workout data into a fitness app, up pops a reward: a coupon for a free sports drink. Your baby is irritable. Her high-tech diaper sends an alert to your phone that explains why, courtesy of your favourite diaper-cream brand. Welcome to the brave new world of advertising.”—Susan Krashinsky, Globe and Mail

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